Using motion design to level up the global digital experience.
T. Rowe Price, a global investment management firm, empowers individuals and institutions to achieve their financial goals. To enhance digital experiences, the company maintains and evolves a comprehensive design system that ensures consistency, scalability, accessibility, and a seamless user experience across all platforms.
At T. Rowe Price, I served as a freelance Design System Subject Matter Expert and Consultant, leading the integration of token-based motion into their design system as part of a global brand refresh. Over six months, I developed and implemented motion patterns that enhanced navigation and streamlined user journeys, resulting in a 20% increase in adoption and a 35% reduction in friction. By collaborating across teams and regions, I ensured the design system’s scalability, consistency, and alignment with global usability standards, delivering a more cohesive and engaging user experience.
As a freelance Principal Design System Consultant at T. Rowe Price, I was tasked with integrating token-based motion into their existing design system while aligning it with a brand refresh. Collaborating cross-functionally with design, development, and leadership teams, I guided key decisions to ensure motion aligned with the system’s scalability and usability goals. This strategic collaboration influenced how motion was adopted and integrated across teams globally.
Within six months, I delivered a complete set of token-based motion patterns that seamlessly integrated into the design system. These patterns enhanced navigation and interaction, improving user journeys through thoughtfully applied micro-interactions. The motion design maintained brand consistency while addressing user needs, creating a more engaging and intuitive experience.
I balanced the complexity of blending motion design with the design system’s existing framework and a global brand refresh. I successfully managed timelines and deliverables across U.S., EMEA, and APAC markets, ensuring all teams were aligned and prepared for a global rollout.
The motion solutions prioritized user experience by reducing friction points and enhancing navigational clarity. Micro-interactions and token-based motion patterns were designed to create a more intuitive experience, improving task completion and overall satisfaction.
Key challenges included overcoming cross-functional learning curves around implementing motion into the design system and navigating the complexity of launching a globally consistent experience across multiple regions, including the U.S., EMEA, and APAC.