T. Rowe Price

Using motion design to level up the global digital experience.

Client
T. Rowe Price
Service
Motion Design System
DESCRIPTION

Empowering Financial Goals with Seamless, Accessible Design

T. Rowe Price, a global investment management firm, empowers individuals and institutions to achieve their financial goals. To enhance digital experiences, the company maintains and evolves a comprehensive design system that ensures consistency, scalability, accessibility, and a seamless user experience across all platforms.
Project Single Image
WORK
At T. Rowe Price, I served as a freelance Design System Subject Matter Expert and Consultant, leading the integration of token-based motion into their design system as part of a global brand refresh. Over six months, I developed and implemented motion patterns that enhanced navigation and streamlined user journeys, resulting in a 20% increase in adoption and a 35% reduction in friction. By collaborating across teams and regions, I ensured the design system’s scalability, consistency, and alignment with global usability standards, delivering a more cohesive and engaging user experience.

UX Strategy & Collaboration

As a freelance Principal Design System Consultant at T. Rowe Price, I was tasked with integrating token-based motion into their existing design system while aligning it with a brand refresh. Collaborating cross-functionally with design, development, and leadership teams, I guided key decisions to ensure motion aligned with the system’s scalability and usability goals. This strategic collaboration influenced how motion was adopted and integrated across teams globally.

Motion Design Execution

Within six months, I delivered a complete set of token-based motion patterns that seamlessly integrated into the design system. These patterns enhanced navigation and interaction, improving user journeys through thoughtfully applied micro-interactions. The motion design maintained brand consistency while addressing user needs, creating a more engaging and intuitive experience.

Time & Scope Management

I balanced the complexity of blending motion design with the design system’s existing framework and a global brand refresh. I successfully managed timelines and deliverables across U.S., EMEA, and APAC markets, ensuring all teams were aligned and prepared for a global rollout.

User-Centered Solutions

The motion solutions prioritized user experience by reducing friction points and enhancing navigational clarity. Micro-interactions and token-based motion patterns were designed to create a more intuitive experience, improving task completion and overall satisfaction.

Challenges

Key challenges included overcoming cross-functional learning curves around implementing motion into the design system and navigating the complexity of launching a globally consistent experience across multiple regions, including the U.S., EMEA, and APAC.

OUTCOMES

Results Achieved

  • Increased user adoption by 20% through the integration of token-based motion into the design system.
  • Reduced friction points in user journeys by up to 35%, improving navigation and interaction flow.
  • Enhanced global user experience with intuitive micro-interactions and motion patterns, resulting in smoother task completion.
  • Delivered a scalable, token-based motion library within six months, seamlessly integrating with the existing design system.
  • Improved cross-functional collaboration by aligning motion design strategies with development and design system requirements across U.S., EMEA, and APAC regions.

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Boost in User Adoption

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Reduction in User Friction

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Month Global Rollout