Designing a New Era of Therabody

Therabody, a pioneer in wellness technology, empowers people with innovative solutions like the Theragun to enhance recovery and well-being. They set out to create a seamless and engaging e-commerce platform that reflects their refreshed brand identity. The goal: to elevate their digital presence, connect with their audience, and drive meaningful business growth.

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Leading the UX design effort, I collaborated with the Chief Revenue Officer on business development to elevate Therabody’s digital presence and secure this seven-figure project. The goal was to design a seamless and engaging platform that blended impactful brand storytelling with optimized functionality, delivering an exceptional user experience from start to finish.

Crafting a Seamless UX Strategy

We collaborated with a top brand design agency to build a UX strategy that seamlessly integrated Therabody’s brand story with conversion-focused tactics. By weaving educational content into the purchase journey, we made it easy for users to learn about the products while navigating frictionless purchase opportunities across the funnel.

Wireframing & Design Execution

Visually engaging concepts and strategic wireframes were created to align with Therabody’s storytelling. By leveraging user personas and the JTBD (Jobs To Be Done) framework, we delivered the right content at key moments in the purchase funnel, ensuring a thoughtful and intentional experience.

Balancing Time, Scope, and Budget

To secure the project amidst competitive bidding, I collaborated with our sales team to strategically manage time, scope, and costs. We offset third-party design agency expenses, crafting a proposal that aligned with Therabody’s budget and guaranteed project approval.

User-Centered Solutions

To simplify Therabody’s diverse product offerings, we introduced tools like product comparisons, bundling options, and social proof. These solutions provided clear educational context, empowering users to make confident purchasing decisions while enhancing their overall experience.

Challenges

Working under tight timelines, we balanced the demands of brand storytelling with seamless e-commerce functionality through strategic prioritization and close cross-functional collaboration. Securing the project also required crafting a standout proposal and pricing strategy to rise above competing agencies.

Results Achieved

• Enhanced Content Engagement: Elevated user interaction with educational content, demonstrated by higher scroll depth, increased clicks on interactive tools, and more frequent downloads of supporting materials, enriching the overall user experience.
• ‍Strengthened Social Proof Impact: Achieved projected improvements in conversion rates through increased engagement with reviews, testimonials, and other trust-building elements, enhancing customer confidence in the brand.
• Expanded User Base: Anticipated significant growth in new customer acquisition and stronger retention of repeat buyers, reinforcing customer loyalty and the overall lifecycle value.
• Secured Key Business Milestone: Successfully established a seven-figure partnership with Therabody, backed by a signed contract and a detailed statement of work, ensuring clear alignment and seamless project execution.

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